PUMPING BASS: THE STORY OF BASS PALE ALE’S WORLD-FAMOUS RED TRIANGLE
Born nearly 250 years ago, the Bass brewery in Burton-on-Trent, England has become an icon in brewing as one of the pioneers of the Burton brewing system. Thanks to an alchemy between malt, hops and the unique local water, Bass Ales were an immediate hit.
Over the following century, Bass continued to expand and by 1877 it had become the world’s biggest brewery producing over one million barrels per year and exporting across the British empire.
Bass Pale Ale - the legend
Its legend was also spreading, with bars around the world from New York to Singapore serving bottles bearing the famous Bass Red Triangle. Proof of its travels can even be found in the 1881 painting by French artist Edouard Manet Un bar aux Folies Bergère (if you look closely enough - trust us, they are in there!).
Bass and the birth of Barley Wine
But Bass wasn’t just famous for its Pale Ale. During the 19th and early 20th Centuries, it launched more famous beers like its highly popular Stout. It can also claim the credit for popularising the Barley Wine style thanks to a nifty bit of marketing for its rollicking good Bass No.1 Barley Wine.
Times change, and while the brewery has changed ownership a number of times, it is still producing the same exceptional beer. And as times change so does technology, and now you can enjoy the true taste of Bass at home thanks to PerfectDraft kegs.
A classic English Pale Ale...
At just 4.4%, Bass is a light beer, so it’s best enjoyed fresh. And thanks to your PerfectDraft machine, you can chill it to perfection before you enjoy that first sip.
In the glass, Draft Bass pours a handsome caramel colour beneath a creamy white head, packed with big hazelnut toffee malt notes and blackberry spicy, woody English hops. And with its pleasingly rounded body and soft carbonation Bass ensures a perfect refreshement pint after pint.
So, after nearly 250 years, the original Burton beer is still one of the very best, and proof that the famous Bass red triangle is here to stay.